Gone in seven minutes Last tickets to Perth AFL grand final snapped up
Western Australia’s thirst for football has left fans high and dry after the remaining 10,250 tickets to next Saturday’s AFL grand final between Melbourne and Western Bulldogs at Optus Stadium sold out in just seven minutes on Thursday morning.
Up to 180,000 people had registered online and were in a queue just after 10am trying to buy seats from Ticketmaster for the historic twilight season decider in Perth on September 25.
Hundreds of people line up outside Crown Perth to purchase grand final tickets on Thursday morning.Credit:Megan Birch
The AFL said on Thursday the on sale was the busiest sale in Ticketmaster Australia’s history, with the online queue peaking five times more than for the 2020 grand final in Brisbane, the first held outside Victoria.
“The interest for the 2021 grand final in Perth has been unprecedented. The fans in WA have whole-heartedly welcomed the AFL and welcomed the event,†AFL customer and commercial executive general manager Kylie Rogers said.
“Today’s on-sale and record-breaking number of fans wanting to purchase tickets demonstrates the WA community’s excitement for the first-ever grand final in the state.
“We thank Ticketmaster for their efforts today and look forward to putting on the best show possible Saturday next week.â€
Ticketmaster Australia managing director Gavin Taylor said Thursday’s mad rush for tickets showed how passionate WA was towards its football.
“Footy fever in Perth is at an all-time high and demand for AFL Grand Final tickets broke new records,†he said.
“The online queue peaking at 180,000 fans ... physically would’ve stretched around the length of Optus Stadium and all the way back to the Burswood Peninsula.
“Thousands of tickets were snapped up by ecstatic footy fans within minutes and we wish both Dees and Doggies all the best.â€
Some of those on the mad hunt for tickets for the September 25 event believed Ticketmaster would open a pre-sale queue at 9.50am but the agency stumped the public when that window went live at 9.30am.
Those hopeful of tickets found themselves tens of thousands behind others in the virtual queue when it opened at 9.30am, while others somehow skipped ahead of them when joining minutes later.
The AFL announced last week any leftover tickets for the general public would be made available online but that did not stop a group of 25 people camping outside Crown Perth’s box office to try their luck.
One of them â€" Joanne, who was trying to secure grand final seats for herself and her disabled son â€" had weathered wild overnight rain and storms after camping outside the Ticketmaster agency since 9.30am on Wednesday.
Despite being the first person in the line, she was not guaranteed a ticket, given the Crown box office had only three terminals and those operating them would still have to log on to secure tickets, just like the public.
Crown said its staff would help people in the line secure tickets online from Ticketmaster on their phones, with a maximum of four tickets per transaction allowed. Joanne was eventually among the lucky ones to secure tickets from the 180,000 fighting virtually online.
Any hope of additional seats being redirected to the public pool from the 24,000 given to Melbourne and Bulldogs members was quickly dashed when they sold out within hours of being released on Monday and Tuesday, despite Victorian-based members being unable to travel to WA.
The AFL strongly encourages fans to only purchase tickets through the authorised ticket partner Ticketmaster.
“The interest in the 2021 grand final in Perth has been unprecedented, and that is reflective of how quickly the member on-sale sold out over the last two days,†AFL executive general manager Kylie Rogers said.
“We look forward to a full house at Optus Stadium and deliver the WA community an epic event to remember.â€
More than 27,000 grand final tickets have already been allocated to AFL members, sponsors and corporate packages, while members from the two clubs got priority access to 12,000 each.
Some tickets have already appeared for resale online, with advertisements only lasting minutes on Gumtree before being removed.
It is unclear if this is due to punters being eager to make a quick sale in a state which bans ticket scalping, or whether the website is removing the posts. Gumtree was contacted for comment.
The anti-scalping laws were rushed through Parliament just in time for the historic grand final in Perth and restrict the resale of a ticket to no more than 10 per cent above its original cost.
A Consumer Protection WA spokesman said any person or website advertising the resale of a ticket at an inflated price could be liable for prosecution including a $20,000 fine for individuals and $100,000 for companies.
Grand final formalities falling into place
The formalities surrounding the grand final continue to be finalised, with locals Birds of Tokyo tipped to be confirmed as the half-time entertainment this week.
Melbourne legend Garry Lyon and Bulldogs stalwart Chris Grant were selected on Tuesday to hand the premiership cup over if their team wins. West Coast icons Glen Jakovich, John Worsfold and Andrew Embley will also take part in the medal and cup ceremonies.
A Melbourne-style grand final street parade has been scrapped in favour of a free, ticketed open training session at Optus Stadium on September 23 and the two clubs parading down the Murray Street Mall on grand final eve.
The City of Perth on Wednesday said its scaled-down ‘people’s parade’ on September 24 came after the AFL dumped plans for the traditional street parade due to staffing and COVID-19 concerns.
Lord Mayor Basil Zempilas said Forrest Place mall would transform to ‘Footy Place’ from September 20, with AFL players and legends, panel interviews and live music on show in the week leading up to the historic event.
Footy Place would also be the location for the smaller parade on September 24 featuring players from both clubs.
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